Work Experience
Present
Arizona Sports Enterprises Partnerships Intern
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Execute corporate sponsorship activations by coordinating gameday events, VIP hospitality, and partner installations to enhance fan experience.
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Collaborate on pitch decks and proposals for prospective partners, contributing to new sponsorship opportunities.
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Assist with asset inventory management, contract building, and proof of performance reporting to ensure partner satisfaction.
Feb 2025
Phoenix Suns and Mercury
Intern and Case Competition Winner
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Led digital marketing efforts for a local nonprofit by revamping its Facebook presence and building a strategic content calendar.
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Researched national education conferences to support the organization’s outreach and visibility in the tech-education space.
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Organized and transferred online learning content onto a new platform, improving accessibility and user experience.
Summer 2024
Beats by Dre
Market Research Extern
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Developed a 360° marketing strategy for the Phoenix Mercury, connecting theme nights with off-season outreach.
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Led research efforts to shape “Stand On,” a campaign empowering Indigenous women through education and basketball.
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Collaborated with industry experts to refine ideas, delivering a winning presentation to Suns and Mercury leadership.
Summer 2023
Def Jam Recordings
A&R Intern
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Scouted independent artists and trending songs using streaming platforms and software to identify A&R opportunities.
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Identified and presented a potential signee to supervisors, then organized studio sessions with engineers and producers.
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Managed administrative tasks including scheduling meetings, note-taking, and team communication.
Education
Present
Master of Science in Marketing
Eller College of Management, University of Arizona
One-year program with a focus on brand management, exploring brand strategy, consumer decision-making, and social media management. Current coursework also includes data analytics through Stata, providing a foundation for understanding consumer insights and driving strategic marketing decisions.
2022-2025
Bachelor's Degree in Marketing
Eller College of Management, University of Arizona
Completed coursework in consumer behavior, market research, data analytics, digital marketing, and brand management. Studied abroad in Rome, Italy (Summer 2024, CEA CAPA), where I advanced my upper-division studies while gaining international perspective. Recognized on the Dean’s List (2024–2025) and honored as an Eller African American Honorary Top Scholar, Salute to Excellence recipient, and one of the Top 50 Eller Collegiate Women of the Year.
2022-2025
Sports Management Certificate
University of Arizona
Completed coursework in sports marketing, athlete lifecycle, and fan engagement. Applied skills through projects like increasing freshman attendance at men’s basketball games, analyzing major sports moments, and networking with industry professionals.
Skills
Get to Know Me
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Sports Marketing & Fan Engagement Campaigns - activations and theme nights enhancing the fan experience
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Social Media Strategy & Content Creation – content calendars and engagement growth for a nonprofit and campus club
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Sponsorship Activation & Corporate Partnerships – campaign support with brands and pro teams, including Suns/Mercury Stand On initiative
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Market Research & Consumer Insights – conducted surveys, analyzed consumer data, and interpreted trends through hands-on projects, including Beats by Dre market research externship
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Event Operations & Live Experience Management – logistics and atmosphere coordination for Division I athletics and live events
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Presentation & Pitching Skills – numerous campaign, research, and case study presentations in business program and internships