My
Projects

For the Stand On Campaign with the Phoenix Mercury, I developed a 360° marketing strategy connecting theme nights to off-season outreach. I spent a week with the Player 15 group, attending panels, observing pre-game and in-game activations, and working around the clock with my team to shape our campaign. I led research on Native American matriarchal traditions and consulted cultural advisors to ensure authenticity, while also conceptualizing the in-game matchup with Alissa Pilli and Nike’s N7 initiative. Our hard work paid off when we delivered a winning presentation to Suns and Mercury leadership.

During my externship with Beats by Dre, I developed a comprehensive presentation analyzing how the brand can effectively engage with Gen Z consumers. My research focused on understanding Gen Z’s preferences and behaviors around wireless and Bluetooth speakers. I provided actionable recommendations to help Beats strengthen its appeal to this tech-savvy and trend-conscious demographic. This project sharpened my analytical skills, enhanced my ability to translate data into strategic insights, and solidified my understanding of consumer behavior in the audio tech market.

During my internship at Def Jam in the A&R department, our capstone project allowed us to step into the role of an A&R professional. For my project, I reimagined Teyana Taylor’s EP, curating a tracklist by selecting which songs to keep or replace and identifying producers who could enhance the sound. I also explored the administrative aspects, such as clearance processes, and designed a visual and promotional strategy for the album rollout. This project strengthened my ability to merge creative vision with logistical planning, providing a hands-on understanding of the multifaceted role A&R plays in the music industry.